The first collection will consist of works from 34 top designers in The Netherlands, it will start as a placemaking-facility while construction is ongoing. Future expositions will be open to international artists. Our motto is: content above wrapping, renewables above new. The ByDesign Museum offers a platform for Dutch designers who, with the choice of their materials prove that they take sustainability, recycling, and an inclusive society seriously. They minimalize their footprint and are an example of what Dutch design stands for: circular, innovative, courageous, and sometimes provocative, open to non-western cultural influences, with a touch of humor. Some use natural products from our seas, fields, and forests as a basis for their designs, others reuse textiles, building debris, clothes, beach wood and much more to prove that the elements of their work can be found at random, and don’t have to be produced anew. It is not about the effect, but about the combination of creativity and workable use. In other words, not l’art pour l’art.
There is room for beginners, scale-ups, and the established order, who meet each other in a natural way and become each other’s stakeholders. A flexible residential-work complex that can adapt to the changing needs of the future, taking maximum account of our wishes in the field of nature inclusivity, sustainability, and circularity, both ecologically and socially, but also in the sense that future-changing insights about use can be implemented without major adjustments, such as transforming workspace into living space and vice versa.
In the outlines of the sketch design, we see our preferred ‘corona-proof’ development; an excellent opportunity to underline our relevance towards ‘the new normal’ - with maximum working from home and perhaps regularlyrecurring lockdowns.
In short, we find all our ambitions and dreams in the plans of the worldwide renowned agency Mecanoo. Amstel Design District is a strongly conceptual, architectural, future-oriented whole. The design was made on the clear urban plan of bureau KettingHuls and in addition, in coordination with supervision; Tess Broekman, and the municipality of Ouder-Amstel.
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